Treat Yourself Treats Mini Interview
Jessica and Heather of Treat Yourself Treats are proof that great minds think alike—and often collaborate to create wonderful things! The two entrepreneurs had a true grass roots start, meeting at their side-by-side farmers market stalls, where they were selling Sweetly Raw Desserts (Heather) and Singing Bowl Granola (Jessica). It wasn’t long before they realized they could combine the best of both their worlds to craft incredibly delicious sweet treats that offered real indulgence while still remaining not only all natural and healthy, but plant-based, grain-free, and soy-free as well! Treat Yourself Treats Peanut Butter Crunch Bars and Caramel Crunchers have been an instant hit with our customers and staff, and we’re sure you’re going to enjoy learning more about their lovely story!
Share your story with us in a 150 words or less.
We met in 2015 when our respective business booths were side by side at a farmers market. Heather started producing her Sweetly Raw Desserts at Jessica’s Singing Bowl Granola kitchen and a friendship grew. In 2020 Heather approached Jessica with the grand idea for them to collaborate on some healthy chocolate products that would use Jessica’s vegan NO GRAIN granola. Sweetly Raw and Singing Bowl Granola chocolate treats were shipped across Canada and sold in stores in Victoria. With great success and being sold in over 21 stores in less than 8 months, they decided to rebrand under one new name. Treat Yourself Treats was born in order to expand the product line, with more healthy treats!
Getting from an idea to a small business is a lot of work! When did it first sink in for you that ‘this is really happening’?
As our business grew and our products started spreading out to more stores, we realized that we needed to move from our individual brand names into one new brand. The fact that we both came up with the new business name Treat Yourself Treats separately felt like a sign that this was definitely meant to happen. We said “There’s no turning back now! Let’s see how far we can take this business.”
Out of all your products, which is your personal favourite and why?
Heather: As a serious peanut butter lover, my favourite product is our Chocolate Peanut Butter Crunch Bar. I can easily eat 2 a day!
Jessica: For me, it depends on the mood I’m in. Honestly, both the Peanut Butter Crunch Bars and the Caramel Crunchers are irresistibly delicious!
